A cross-industry comparison of customer value

Alexander Zauner; Arne Floh; Monika Koller; Ewald Judt

A cross-industry comparison of customer value

Alexander Zauner, Arne Floh, Monika Koller, Ewald Judt

Marketing-Management

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights
Herausgeber*innen	Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich
Erscheinungsort	Vienna, University of Vienna
Seiten	74 - 75
Publikationsstatus	Veröffentlicht - 1 Sept. 2010

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title = "A cross-industry comparison of customer value",

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A cross-industry comparison of customer value. / Zauner, Alexander; Floh, Arne ; Koller, Monika et al.
Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights. Hrsg. / Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich. Vienna, University of Vienna, 2010. S. 74 - 75.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

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AU - Zauner, Alexander

AU - Floh, Arne

AU - Koller, Monika

AU - Judt, Ewald

PY - 2010/9/1

Y1 - 2010/9/1

M3 - Contribution to conference proceedings

SP - 74

EP - 75

BT - Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights

A2 - Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich, null

CY - Vienna, University of Vienna

ER -