A Decision Support System for Optimizing Advertising Policy of a National Tourist Office: Model Outline and Case Study

Josef Mazanec

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Fachzeitschrift	International Journal of Research in Marketing
Publikationsstatus	Veröffentlicht - 1986

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@article{698d800cb0b241e4a5ad24c31d3afd28,

title = "A Decision Support System for Optimizing Advertising Policy of a National Tourist Office: Model Outline and Case Study",

author = "Josef Mazanec",

year = "1986",

language = "English",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier B.V.",

}