@inproceedings{7df50fad5cab4924b3b29c9a63cc5bff,
title = "A difference in the unit of measurement - A hidden threat to the comparability of measures derived from rating scales",
author = "Thomas Salzberger and Monika Koller",
year = "2008",
month = dec,
day = "1",
language = "English",
pages = "1 -- 5",
editor = "\{University of Western Sydney\}",
booktitle = "Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC), December 1 - 3, 2008, University of Western Sydney",
publisher = "Eigenverlag",
}