A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry

Monika Koller; Thomas Salzberger

A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry

Marketing-Management

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Innovation and Development for Economic Growth in the Global Environment. Proceedings of the Global Business Innovation and Development Conference
Herausgeber*innen	Business Innovation Research Center, Charlton College of Business, University of Massachusetts
Erscheinungsort	Rio de Janeiro, Brazil, 16-19 January, 2008
Verlag	Eigenverlag
Seiten	207 - 213
Publikationsstatus	Veröffentlicht - 2008

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Zitat

Koller, M., & Salzberger, T. (2008). A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry. in Business Innovation Research Center, Charlton College of Business, University of Massachusetts (Hrsg.), Innovation and Development for Economic Growth in the Global Environment. Proceedings of the Global Business Innovation and Development Conference (S. 207 - 213). Eigenverlag.

Koller, Monika ; Salzberger, Thomas. / A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry. Innovation and Development for Economic Growth in the Global Environment. Proceedings of the Global Business Innovation and Development Conference. Hrsg. / Business Innovation Research Center, Charlton College of Business, University of Massachusetts. Rio de Janeiro, Brazil, 16-19 January, 2008 : Eigenverlag, 2008. S. 207 - 213

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author = "Monika Koller and Thomas Salzberger",

year = "2008",

language = "English",

pages = "207 -- 213",

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Koller, M & Salzberger, T 2008, A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry. in Business Innovation Research Center, Charlton College of Business, University of Massachusetts (Hrsg.), Innovation and Development for Economic Growth in the Global Environment. Proceedings of the Global Business Innovation and Development Conference. Eigenverlag, Rio de Janeiro, Brazil, 16-19 January, 2008, S. 207 - 213.

A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry. / Koller, Monika ; Salzberger, Thomas.
Innovation and Development for Economic Growth in the Global Environment. Proceedings of the Global Business Innovation and Development Conference. Hrsg. / Business Innovation Research Center, Charlton College of Business, University of Massachusetts. Rio de Janeiro, Brazil, 16-19 January, 2008: Eigenverlag, 2008. S. 207 - 213.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

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T1 - A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry

AU - Koller, Monika

AU - Salzberger, Thomas

PY - 2008

Y1 - 2008

M3 - Contribution to conference proceedings

SP - 207

EP - 213

BT - Innovation and Development for Economic Growth in the Global Environment. Proceedings of the Global Business Innovation and Development Conference

A2 - Business Innovation Research Center, Charlton College of Business, University of Massachusetts, null

PB - Eigenverlag

CY - Rio de Janeiro, Brazil, 16-19 January, 2008

ER -

Koller M , Salzberger T. A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry. in Business Innovation Research Center, Charlton College of Business, University of Massachusetts, Hrsg., Innovation and Development for Economic Growth in the Global Environment. Proceedings of the Global Business Innovation and Development Conference. Rio de Janeiro, Brazil, 16-19 January, 2008: Eigenverlag. 2008. S. 207 - 213