A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry

Publikation: Beitrag in Buch/KonferenzbandBeitrag in Konferenzband

Titel des SammelwerksInnovation and Development for Economic Growth in the Global Environment. Proceedings of the Global Business Innovation and Development Conference
Herausgeber*innen Business Innovation Research Center, Charlton College of Business, University of Massachusetts
ErscheinungsortRio de Janeiro, Brazil, 16-19 January, 2008
Seiten207 - 213
PublikationsstatusVeröffentlicht - 2008