A Manager’s Toolbox for Consumer-Centric Food Packaging

Eva Marckhgott, Bernadette Kamleitner

Publikation: Wissenschaftliche FachzeitschriftOriginalbeitrag in FachzeitschriftBegutachtung

Abstract

At the point of sale, packaging is often one of the few means for companies to answer implicit questions that (potential) consumers might have before buying food products. This paper provides a novel toolbox that supports companies in designing consumer-centric packaging that assists consumers in their purchase decisions.
OriginalspracheEnglisch
Seiten (von - bis)888 - 897
FachzeitschriftMarketing Review St. Gallen
Jahrgang38
Ausgabenummer3
PublikationsstatusVeröffentlicht - 2021

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

  • 502019 Marketing

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