A Manager’s Toolbox for Consumer-Centric Food Packaging

Eva Marckhgott; Bernadette Kamleitner

A Manager’s Toolbox for Consumer-Centric Food Packaging

Marketing und KonsumentInnenforschung

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Forschung › Begutachtung

Abstract

At the point of sale, packaging is often one of the few means for companies to answer implicit questions that (potential) consumers might have before buying food products. This paper provides a novel toolbox that supports companies in designing consumer-centric packaging that assists consumers in their purchase decisions.

Originalsprache	Englisch
Seiten (von - bis)	888-897
Fachzeitschrift	Marketing Review St. Gallen
Jahrgang	38
Ausgabenummer	3
Publikationsstatus	Veröffentlicht - 2021

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

502019 Marketing

Verfügbarkeit prüfen

Katalog der Universitätsbibliothek

Packaging
Marckhgott, E. (Projektleitung) & Kamleitner, B. (Forscher*in)
1/01/16 → 31/12/21
Projekt: Forschungsförderung

Zitat

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title = "A Manager{\textquoteright}s Toolbox for Consumer-Centric Food Packaging",

abstract = "At the point of sale, packaging is often one of the few means for companies to answer implicit questions that (potential) consumers might have before buying food products. This paper provides a novel toolbox that supports companies in designing consumer-centric packaging that assists consumers in their purchase decisions.",

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AU - Marckhgott, Eva

AU - Kamleitner, Bernadette

PY - 2021

Y1 - 2021

N2 - At the point of sale, packaging is often one of the few means for companies to answer implicit questions that (potential) consumers might have before buying food products. This paper provides a novel toolbox that supports companies in designing consumer-centric packaging that assists consumers in their purchase decisions.

AB - At the point of sale, packaging is often one of the few means for companies to answer implicit questions that (potential) consumers might have before buying food products. This paper provides a novel toolbox that supports companies in designing consumer-centric packaging that assists consumers in their purchase decisions.

M3 - Journal article

SN - 1865-6544

VL - 38

SP - 888

EP - 897

JO - Marketing Review St. Gallen

JF - Marketing Review St. Gallen

IS - 3

ER -

A Manager’s Toolbox for Consumer-Centric Food Packaging

Abstract

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

Verfügbarkeit prüfen

Projekte

Packaging

Zitat