A metrics system for the performance measurement of online distribution channels of multi-channel retailers

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 17th European Conference in Information Systems
Publikationsstatus	Veröffentlicht - 1 Aug. 2009

Zitat

@inproceedings{563c982ac6404953b8e16b403f31c403,

title = "A metrics system for the performance measurement of online distribution channels of multi-channel retailers",

author = "Claudia Hienerth and David Meyer",

year = "2009",

month = aug,

day = "1",

language = "English",

booktitle = "Proceedings of the 17th European Conference in Information Systems",

}