A Model for Structuring Efficient Consumer Response Measures

Jesper Aastrup; Herbert Kotzab; David B. Grant; Christoph Teller; Mogens Bjerre

A Model for Structuring Efficient Consumer Response Measures

Jesper Aastrup, Herbert Kotzab, David B. Grant, Christoph Teller, Mogens Bjerre

Retailing & Data Science

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Conference Proceedings of the 14th International Conference on Research in the Distributive Trades Saarland University, June 27-29, 2007
Herausgeber*innen	Zente, Joachim, Morschett, Dirk, Schramm-Klein, Hanna
Erscheinungsort	Saarbruecken, Germany
Seiten	2 - 32
Publikationsstatus	Veröffentlicht - 1 Juli 2007

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Zitat

@inproceedings{c6ec8e7429ee4c48a7c1e24e87ff6e17,

title = "A Model for Structuring Efficient Consumer Response Measures",

author = "Jesper Aastrup and Herbert Kotzab and Grant, {David B.} and Christoph Teller and Mogens Bjerre",

year = "2007",

month = jul,

day = "1",

language = "English",

pages = "2 -- 32",

editor = "{Zente, Joachim, Morschett, Dirk, Schramm-Klein, Hanna}",

booktitle = "Conference Proceedings of the 14th International Conference on Research in the Distributive Trades Saarland University, June 27-29, 2007",

}

A Model for Structuring Efficient Consumer Response Measures. / Aastrup, Jesper; Kotzab, Herbert; Grant, David B. et al.
Conference Proceedings of the 14th International Conference on Research in the Distributive Trades Saarland University, June 27-29, 2007. Hrsg. / Zente, Joachim, Morschett, Dirk, Schramm-Klein, Hanna. Saarbruecken, Germany, 2007. S. 2 - 32.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - A Model for Structuring Efficient Consumer Response Measures

AU - Aastrup, Jesper

AU - Kotzab, Herbert

AU - Grant, David B.

AU - Teller, Christoph

AU - Bjerre, Mogens

PY - 2007/7/1

Y1 - 2007/7/1

M3 - Contribution to conference proceedings

SP - 2

EP - 32

BT - Conference Proceedings of the 14th International Conference on Research in the Distributive Trades Saarland University, June 27-29, 2007

A2 - Zente, Joachim, Morschett, Dirk, Schramm-Klein, Hanna, null

CY - Saarbruecken, Germany

ER -