A Paradigm Shift? Children Introducing Product Innovations to Their Parents

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Deutsch (Österreich)
Titel des Sammelwerks	Child and Teen Consumption
Herausgeber*innen	Copenhagen Business School
Erscheinungsort	Copenhagen
Verlag	Center for Marketing Communication
Seiten	42 - 45
Publikationsstatus	Veröffentlicht - 1 Sept. 2006

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

@inproceedings{34f7260e79bd45d39c1fae8d1de31d43,

title = "A Paradigm Shift? Children Introducing Product Innovations to Their Parents",

author = "Elisabeth G{\"o}tze",

year = "2006",

month = sep,

day = "1",

language = "Deutsch ({\"O}sterreich)",

pages = "42 -- 45",

editor = "{Copenhagen Business School}",

booktitle = "Child and Teen Consumption",

publisher = "Center for Marketing Communication",

}