A Perspective of Marketing in Central and Eastern Europe

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Originalsprache	Englisch
Titel des Sammelwerks	Trends in International Business: Critical Perspectives
Herausgeber*innen	Czinkota, M.R./Kotabe, M
Erscheinungsort	Malden, Mass
Verlag	Blackwell
Seiten	171 - 184
Publikationsstatus	Veröffentlicht - 1 Okt. 1998

Zitat

@inbook{99851ebe982c4b69b4109907b6e8ad22,

title = "A Perspective of Marketing in Central and Eastern Europe",

author = "M.R. Czinkota and H. Gaisbauer and Reiner Springer",

year = "1998",

month = oct,

day = "1",

language = "English",

pages = "171 -- 184",

editor = "\{Czinkota, M.R./Kotabe, M\}",

booktitle = "Trends in International Business: Critical Perspectives",

publisher = "Blackwell",

address = "United Kingdom",

}