Agent-based Modelling: A new approach in viral marketing research

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Originalsprache	Englisch
Titel des Sammelwerks	EAA Advances in Advertising Research (Vol. 1): Cutting Edge International Research
Herausgeber*innen	Ralf Terlutter, Sandra Diehl, Shintaro Okazaki
Erscheinungsort	Wiesbaden
Verlag	Gabler
Seiten	397 - 412
Publikationsstatus	Veröffentlicht - 1 Sept. 2010

Zitat

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title = "Agent-based Modelling: A new approach in viral marketing research",

author = "Thomas Brudermann and Thomas Fenzl",

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BT - EAA Advances in Advertising Research (Vol. 1): Cutting Edge International Research

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