AI-based re-identification exposes privacy risk of behavioral data. A case for synthetic data

Michael Platzer, Thomas Reutterer, Stefan Vamosi

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch (Amerika)
Titel des Sammelwerks	Proceedings of the 50th EMAC Annual Conference, Madrid, May 25-28, 2021
Untertitel des Sammelwerks	Marketing Analytics and Privacy
Verlag	EMAC
Publikationsstatus	Veröffentlicht - 2021

Reihe	Proceedings of the European Marketing Academy Conference (EMAC)
ISSN	2709-1589

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@inproceedings{865238f939d04ab88c29c96880d1ae23,

title = "AI-based re-identification exposes privacy risk of behavioral data. A case for synthetic data",

author = "Michael Platzer and Thomas Reutterer and Stefan Vamosi",

year = "2021",

language = "Englisch (Amerika)",

series = "Proceedings of the European Marketing Academy Conference (EMAC)",

booktitle = "Proceedings of the 50th EMAC Annual Conference, Madrid, May 25-28, 2021",

publisher = "EMAC",

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AI-based re-identification exposes privacy risk of behavioral data. A case for synthetic data. / Platzer, Michael; Reutterer, Thomas; Vamosi, Stefan.
Proceedings of the 50th EMAC Annual Conference, Madrid, May 25-28, 2021: Marketing Analytics and Privacy. EMAC, 2021. (Proceedings of the European Marketing Academy Conference (EMAC)).

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

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AU - Reutterer, Thomas

AU - Vamosi, Stefan

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M3 - Beitrag in Konferenzband

T3 - Proceedings of the European Marketing Academy Conference (EMAC)

BT - Proceedings of the 50th EMAC Annual Conference, Madrid, May 25-28, 2021

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