Alternative methods to study affective information procession in brand co-creation

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Originalsprache	Englisch
Titel des Sammelwerks	Research Handbook on Brand Co-Creation
Untertitel des Sammelwerks	Theory, Practice and Ethical Implications
Herausgeber*innen	Stefan Markovic , Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
Erscheinungsort	Cheltenham
Verlag	Edward Elgar Publishing
Kapitel	23
Seiten	359 - 366
ISBN (elektronisch)	9781839105425
ISBN (Print)	9781839105418
DOIs	https://doi.org/10.4337/9781839105425
Publikationsstatus	Veröffentlicht - 2022

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

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Alternative methods to study affective information procession in brand co-creation. / Koller, Monika; Walla, Peter.
Research Handbook on Brand Co-Creation : Theory, Practice and Ethical Implications. Hrsg. / Stefan Markovic ; Richard Gyrd-Jones; Sylvia von Wallpach; Adam Lindgreen. Cheltenham: Edward Elgar Publishing, 2022. S. 359 - 366.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

TY - CHAP

T1 - Alternative methods to study affective information procession in brand co-creation

AU - Koller, Monika

AU - Walla, Peter

PY - 2022

Y1 - 2022

UR - https://permalink.obvsg.at/wuw/AC16508444

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DO - 10.4337/9781839105425

M3 - Chapter in edited volume

SN - 9781839105418

SP - 359

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BT - Research Handbook on Brand Co-Creation

A2 - Markovic , Stefan

A2 - Gyrd-Jones, Richard

A2 - von Wallpach, Sylvia

A2 - Lindgreen, Adam

PB - Edward Elgar Publishing

CY - Cheltenham

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