An Alternative Way of Establishing Measurement in Marketing Research - Its Implications for Scale Development and Validity

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 2000 Australia and New Zealand Marketing Academy Conference (ANZMAC), Gold Coast 2000
Publikationsstatus	Veröffentlicht - 2000

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@inproceedings{2278875acea747428f7d3281b289f76d,

title = "An Alternative Way of Establishing Measurement in Marketing Research - Its Implications for Scale Development and Validity",

author = "Thomas Salzberger",

year = "2000",

language = "English",

booktitle = "Proceedings of the 2000 Australia and New Zealand Marketing Academy Conference (ANZMAC), Gold Coast 2000",

}