An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing

Nadia Abou Nabout, Bernd Skiera, Tanja Stepanchuck, Eva Gerstmeier

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	68 - 80
Fachzeitschrift	International Journal of Research in Marketing
Jahrgang	29
Ausgabenummer	1
DOIs	https://doi.org/10.1016/j.ijresmar.2011.07.002
Publikationsstatus	Veröffentlicht - 2012

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title = "An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing",

author = "{Abou Nabout}, Nadia and Bernd Skiera and Tanja Stepanchuck and Eva Gerstmeier",

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language = "English",

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T1 - An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing

AU - Abou Nabout, Nadia

AU - Skiera, Bernd

AU - Stepanchuck, Tanja

AU - Gerstmeier, Eva

PY - 2012

Y1 - 2012

U2 - 10.1016/j.ijresmar.2011.07.002

DO - 10.1016/j.ijresmar.2011.07.002

M3 - Journal article

SN - 0167-8116

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EP - 80

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

IS - 1

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