An empirical investigation of the antecedents and performance outcomes of export innovativeness

Aikaterini Makri, Marios Theodosiou, Eva Katsikea

Publikation: Wissenschaftliche FachzeitschriftOriginalbeitrag in FachzeitschriftBegutachtung


The present study develops and empirically tests a conceptual model of the organizational, strategic, and environmental drivers of export innovativeness. The relationship between export innovativeness and export performance is also examined. Using data collected from 168 small- and medium-sized direct exporters, we find that decentralization in decision making, export market orientation, information exchange and export market dynamism have a significant influence on exporting firms’ degree of innovativeness. Furthermore, export innovativeness has a significant positive effect on export performance. Several theoretical and managerial implications are derived from these findings. Directions for future research are also provided.
Seiten (von - bis)628 - 639
FachzeitschriftInternational Business Review
PublikationsstatusVeröffentlicht - 2017