An Investigation of the Functioning of Different Response Scales
in Online-administered Data Collection

Thomas Salzberger; Monika Koller

An Investigation of the Functioning of Different Response Scales in Online-administered Data Collection

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the Australia and New Zealand Marketing Academy (Anzmac) 2009 Conference, Sustainable Management and Marketing Conference
Herausgeber*innen	Department of Marketing, Monash University
Erscheinungsort	Melbourne, Australia
Seiten	1 - 8
Publikationsstatus	Veröffentlicht - 1 Dez. 2009

Zitat

Salzberger, Thomas ; Koller, Monika. / An Investigation of the Functioning of Different Response Scales in Online-administered Data Collection. Proceedings of the Australia and New Zealand Marketing Academy (Anzmac) 2009 Conference, Sustainable Management and Marketing Conference. Hrsg. / Department of Marketing, Monash University. Melbourne, Australia, 2009. S. 1 - 8

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isbn = "1 86308 158 5",

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An Investigation of the Functioning of Different Response Scales in Online-administered Data Collection. / Salzberger, Thomas ; Koller, Monika.
Proceedings of the Australia and New Zealand Marketing Academy (Anzmac) 2009 Conference, Sustainable Management and Marketing Conference. Hrsg. / Department of Marketing, Monash University. Melbourne, Australia, 2009. S. 1 - 8.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - An Investigation of the Functioning of Different Response Scales in Online-administered Data Collection

AU - Salzberger, Thomas

AU - Koller, Monika

PY - 2009/12/1

Y1 - 2009/12/1

M3 - Contribution to conference proceedings

SN - 1 86308 158 5

SP - 1

EP - 8

BT - Proceedings of the Australia and New Zealand Marketing Academy (Anzmac) 2009 Conference, Sustainable Management and Marketing Conference

A2 - Department of Marketing, Monash University, null

CY - Melbourne, Australia

ER -