An Investigation of the Psychometric Properties of a Multiple Choice Test of Marketing Knowledge

Thomas Salzberger

An Investigation of the Psychometric Properties of a Multiple Choice Test of Marketing Knowledge

Statistics and Mathematics

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	2nd International Conference on Measurement in Health, Education, Psychology and Marketing: Developments with Rasch and Unfolding Models, January 2004, School of Education, Murdoch University, Western Australia 2004
Publikationsstatus	Veröffentlicht - 2004

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@inproceedings{d7e3dadb36604a52868d2dd6448c9377,

title = "An Investigation of the Psychometric Properties of a Multiple Choice Test of Marketing Knowledge",

author = "Thomas Salzberger",

year = "2004",

language = "English",

booktitle = "2nd International Conference on Measurement in Health, Education, Psychology and Marketing: Developments with Rasch and Unfolding Models, January 2004, School of Education, Murdoch University, Western Australia 2004",

}

An Investigation of the Psychometric Properties of a Multiple Choice Test of Marketing Knowledge. / Salzberger, Thomas.
2nd International Conference on Measurement in Health, Education, Psychology and Marketing: Developments with Rasch and Unfolding Models, January 2004, School of Education, Murdoch University, Western Australia 2004. 2004.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - An Investigation of the Psychometric Properties of a Multiple Choice Test of Marketing Knowledge

AU - Salzberger, Thomas

PY - 2004

Y1 - 2004

M3 - Contribution to conference proceedings

BT - 2nd International Conference on Measurement in Health, Education, Psychology and Marketing: Developments with Rasch and Unfolding Models, January 2004, School of Education, Murdoch University, Western Australia 2004

ER -