Analyzing the Efficient Execution of In-Store Logistics Processes in Grocery Retailing - The Case of Dairy Products

Gerald Reiner, Christoph Teller, Herbert Kotzab

Publikation: Wissenschaftliche FachzeitschriftOriginalbeitrag in FachzeitschriftBegutachtung


In this article, we examine in-store logistics processes for handling dairy products, from the incoming dock to the shelves of supermarkets and hypermarkets. The efficient execution of the in-store logistics related to such fast-moving, sensitive, and essential items is challenging and crucial for grocery retailers' sales, profits, and image. In our empirical study, we survey in-store logistics processes in 202 grocery supermarkets and hypermarkets belonging to a major retail chain in central Europe. Using a data envelopment analysis (DEA) and simulation, we facilitate process benchmarking. In particular, we identify ways of improving in-store logistics processes by showing the performance impacts of different managerial strategies and tactics. The DEA results indicate different efficiency levels for different store formats; the hybrid store format of the small hypermarket exhibits a comparatively worse performance in the analyzed execution of in-store logistics processes. The process simulation analysis reveals that the strategic and tactical design of in-store logistics processes (such as store locations/layouts, capacity management, reorder time, order period, and safety stock factors) lead to substantial service performance improvements (such as higher on-shelf availability combined with reduced inventory obsolescence costs). The results also show marginal improvements in the performance figures when delivery delays and damage to products are reduced.
Seiten (von - bis)924 - 939
FachzeitschriftProduction and Operations Management
PublikationsstatusVeröffentlicht - 2013

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

  • 102009 Computersimulation
  • 502052 Betriebswirtschaftslehre
  • 502012 Industriebetriebslehre
  • 211
  • 502017 Logistik
  • 502032 Qualitätsmanagement

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