Animosity towards Religious Minorities: A Conceptual Model of Antecedents and Intensions to Purchase Products with Religious Endorsements

Bodo B. Schlegelmilch, Mubbsher Munawar Khan

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 14th Biennial World Marketing Congress of the Academy of Marketing Science
Herausgeber*innen	AMS
Erscheinungsort	Oslo, Norway
Seiten	15
Publikationsstatus	Veröffentlicht - 1 März 2009

Zitat

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title = "Animosity towards Religious Minorities: A Conceptual Model of Antecedents and Intensions to Purchase Products with Religious Endorsements",

author = "Schlegelmilch, \{Bodo B.\} and Khan, \{Mubbsher Munawar\}",

year = "2009",

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language = "English",

pages = "15",

editor = "AMS",

booktitle = "Proceedings of the 14th Biennial World Marketing Congress of the Academy of Marketing Science",

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Animosity towards Religious Minorities: A Conceptual Model of Antecedents and Intensions to Purchase Products with Religious Endorsements. / Schlegelmilch, Bodo B.; Khan, Mubbsher Munawar.
Proceedings of the 14th Biennial World Marketing Congress of the Academy of Marketing Science. Hrsg. / AMS. Oslo, Norway, 2009. S. 15.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - Animosity towards Religious Minorities: A Conceptual Model of Antecedents and Intensions to Purchase Products with Religious Endorsements

AU - Schlegelmilch, Bodo B.

AU - Khan, Mubbsher Munawar

PY - 2009/3/1

Y1 - 2009/3/1

M3 - Contribution to conference proceedings

SP - 15

BT - Proceedings of the 14th Biennial World Marketing Congress of the Academy of Marketing Science

A2 - AMS, null

CY - Oslo, Norway

ER -