Applying the Emotional Appeal of a Website through Verbal and Pictorial Stimuli

Anke Schneider, Barbara Stangl

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Information and Communication Technologies in Tourism 2012
Herausgeber*innen	Matthias Fuchs, Francesco Ricci, Lorenzo Cantoni
Erscheinungsort	Wien, NY
Verlag	Springer
Seiten	60 - 71
Publikationsstatus	Veröffentlicht - 1 März 2012

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title = "Applying the Emotional Appeal of a Website through Verbal and Pictorial Stimuli",

author = "Anke Schneider and Barbara Stangl",

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AU - Schneider, Anke

AU - Stangl, Barbara

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SP - 60

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BT - Information and Communication Technologies in Tourism 2012

A2 - Matthias Fuchs, Francesco Ricci, Lorenzo Cantoni, null

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