Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry

Philipp Simbrunner; Bodo B. Schlegelmilch; Verena Stacheneder

Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry

Philipp Simbrunner, Bodo B. Schlegelmilch, Verena Stacheneder

Internationales Marketing Management

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	2017 Summer AMA Conference Proceedings, Part P
Herausgeber*innen	American Marketing Association
Erscheinungsort	San Francisco
Verlag	American Marketing Association
Seiten	13 - 14
ISBN (Print)	0-87757-366-2
Publikationsstatus	Veröffentlicht - 2017

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@inproceedings{8ac4258cb5444b22a67d3fe04b2b1689,

title = "Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry",

author = "Philipp Simbrunner and Schlegelmilch, {Bodo B.} and Verena Stacheneder",

year = "2017",

language = "English",

isbn = "0-87757-366-2",

pages = "13 -- 14",

editor = "{American Marketing Association}",

booktitle = "2017 Summer AMA Conference Proceedings, Part P",

publisher = "American Marketing Association",

address = "United States",

}

Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry. / Simbrunner, Philipp ; Schlegelmilch, Bodo B.; Stacheneder, Verena.

2017 Summer AMA Conference Proceedings, Part P. Hrsg. / American Marketing Association. San Francisco : American Marketing Association, 2017. S. 13 - 14.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry

AU - Simbrunner, Philipp

AU - Schlegelmilch, Bodo B.

AU - Stacheneder, Verena

PY - 2017

Y1 - 2017

M3 - Contribution to conference proceedings

SN - 0-87757-366-2

SP - 13

EP - 14

BT - 2017 Summer AMA Conference Proceedings, Part P

A2 - American Marketing Association, null

PB - American Marketing Association

CY - San Francisco

ER -