@inproceedings{8ac4258cb5444b22a67d3fe04b2b1689,
title = "Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry",
author = "Philipp Simbrunner and Schlegelmilch, \{Bodo B.\} and Verena Stacheneder",
year = "2017",
language = "English",
isbn = "0-87757-366-2",
pages = "13 -- 14",
editor = "\{American Marketing Association\}",
booktitle = "2017 Summer AMA Conference Proceedings, Part P",
publisher = "American Marketing Association",
address = "United States",
}