Are Satisfied Customer More Profitabel? Examining the Satisfaction-profit-chain in the finance Industry

Arne Floh, Sundar Bharadwaj

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the INFORMS Marketing Science Conference
Herausgeber*innen	INFORMS
Erscheinungsort	Singapore
Seiten	XXX
Publikationsstatus	Veröffentlicht - 1 Feb. 2007

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@inproceedings{93f2f3a1354c42a788db8a7afac82637,

title = "Are Satisfied Customer More Profitabel? Examining the Satisfaction-profit-chain in the finance Industry",

author = "Arne Floh and Sundar Bharadwaj",

year = "2007",

month = feb,

day = "1",

language = "English",

pages = "XXX",

editor = "INFORMS",

booktitle = "Proceedings of the INFORMS Marketing Science Conference",

}