Abstract
Autonomous products, which operate without any human intervention, are becoming increasingly important. This research reveals anunexpected negative effect of this novel product category: peers consider owners of such products to be less hard-working. The effectis attenuated by highlighting the opportunity to use the gained time for work.
| Originalsprache | Englisch |
|---|---|
| Seiten (von - bis) | 649 - 650 |
| Fachzeitschrift | Advances in Consumer Research |
| Jahrgang | 48 |
| Publikationsstatus | Veröffentlicht - 2020 |
Österreichische Systematik der Wissenschaftszweige (ÖFOS)
- 502
- 502019 Marketing