Blockchain Meets Marketing: Opportunities, Threats, and Avenues for Future Research

Renana Peres, Martin Schreier, David, A. Schweidel, Alina Sorescu

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	1-11
Fachzeitschrift	International Journal of Research in Marketing
Jahrgang	40
Ausgabenummer	1
Frühes Online-Datum	2022
DOIs	https://doi.org/10.1016/j.ijresmar.2022.08.001
Publikationsstatus	Veröffentlicht - März 2023

Zugriff auf Dokument

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