Blockchain Meets Marketing: Opportunities, Threats, and Avenues for Future Research

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	1-11
Fachzeitschrift	International Journal of Research in Marketing
Volume	40
Ausgabenummer	1
Frühes Online-Datum	2022
DOIs	https://doi.org/10.1016/j.ijresmar.2022.08.001
Publikationsstatus	Veröffentlicht - März 2023

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title = "Blockchain Meets Marketing: Opportunities, Threats, and Avenues for Future Research",

author = "Renana Peres and Martin Schreier and Schweidel, \{David, A.\} and Alina Sorescu",

year = "2023",

month = mar,

doi = "10.1016/j.ijresmar.2022.08.001",

language = "English",

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journal = "International Journal of Research in Marketing",

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publisher = "Elsevier B.V.",

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T1 - Blockchain Meets Marketing: Opportunities, Threats, and Avenues for Future Research

AU - Peres, Renana

AU - Schreier, Martin

AU - Schweidel, David, A.

AU - Sorescu, Alina

PY - 2023/3

Y1 - 2023/3

U2 - 10.1016/j.ijresmar.2022.08.001

DO - 10.1016/j.ijresmar.2022.08.001

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JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

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