Brand Strategies of Western MNCs as Drivers of Globalization in Central and Eastern Europe

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Forschung › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	274 - 291
Fachzeitschrift	European Journal of Marketing
Jahrgang	41
Ausgabenummer	3/4
Publikationsstatus	Veröffentlicht - 1 Sept. 2007

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@article{6f19d0f45598409085efc0ebcc85e52a,

title = "Brand Strategies of Western MNCs as Drivers of Globalization in Central and Eastern Europe",

author = "Arnold Schuh",

year = "2007",

month = sep,

day = "1",

language = "English",

volume = "41",

pages = "274 -- 291",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing Ltd.",

number = "3/4",

}