Branding the university: relational strategy of identity construction in a competitive field

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Originalsprache	Englisch
Titel des Sammelwerks	Trust in Higher Education Institutions
Herausgeber*innen	Lars Engwall and Peter Scott
Erscheinungsort	London
Verlag	Portland Press, Ltd.
Seiten	134 - 147
Publikationsstatus	Veröffentlicht - 1 Dez. 2013

Zitat

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title = "Branding the university: relational strategy of identity construction in a competitive field",

author = "Gili Drori and Giuseppe Delmestri and Achim Oberg",

year = "2013",

month = dec,

day = "1",

language = "English",

pages = "134 -- 147",

editor = "\{Lars Engwall and Peter Scott\}",

booktitle = "Trust in Higher Education Institutions",

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TY - CHAP

T1 - Branding the university: relational strategy of identity construction in a competitive field

AU - Drori, Gili

AU - Delmestri, Giuseppe

AU - Oberg, Achim

PY - 2013/12/1

Y1 - 2013/12/1

M3 - Chapter in edited volume

SP - 134

EP - 147

BT - Trust in Higher Education Institutions

A2 - Lars Engwall and Peter Scott, null

PB - Portland Press, Ltd.

CY - London

ER -