Bringing the Product Closer: the Effect of Scented Advertising on Perceived Psychological Distance and Product Evaluation

Ruta Ruzeviciute, Bernadette Kamleitner, Dipayan Biswas

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	805
Fachzeitschrift	Advances in Consumer Research
Jahrgang	43
Publikationsstatus	Veröffentlicht - 2015

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

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title = "Bringing the Product Closer: the Effect of Scented Advertising on Perceived Psychological Distance and Product Evaluation",

author = "Ruta Ruzeviciute and Bernadette Kamleitner and Dipayan Biswas",

year = "2015",

language = "English",

volume = "43",

pages = "805",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Sheridan Books",

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TY - JOUR

T1 - Bringing the Product Closer: the Effect of Scented Advertising on Perceived Psychological Distance and Product Evaluation

AU - Ruzeviciute, Ruta

AU - Kamleitner, Bernadette

AU - Biswas, Dipayan

PY - 2015

Y1 - 2015

UR - http://www.acrwebsite.org/volumes/v43/acr_vol43_1019894.pdf

M3 - Journal article

SN - 0098-9258

VL - 43

SP - 805

JO - Advances in Consumer Research

JF - Advances in Consumer Research

ER -