BT Group: Managing Global Open Innovation

Benoit Decreton, Felipe Monteiro

Publikation: Andere PublikationenFallstudie (Business case)


Jean-Marc Frangos, Managing Director of Products & Services Research and Open Innovation at BT Group is looking to optimize the London-based telcom company’s external innovation process – scouting for new technologies from Silicon Valley, Israel and Asia. Having taken on responsibility for some of BT’s internal research labs in 2017, he needs to boost synergies between internal research and external innovation, and to evaluate how these will play out in the future for telecom companies and the implications for BT.
PublikationsstatusVeröffentlicht - 2018


ReiheINSEAD Case Publishing