Building an Association Rules Framework for Target Marketing

Nicolas March; Thomas Reutterer

Building an Association Rules Framework for Target Marketing

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Studies in Classification, Data Analysis, and Knowledge Organization. Data Analysis, Machine Learning, and Applications
Herausgeber*innen	Preisach, C., H. Burkhardt, L. Schmidt-Thieme and R. Decker
Erscheinungsort	Berlin
Verlag	Springer
Seiten	439 - 446
Publikationsstatus	Veröffentlicht - 2008

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@inproceedings{ee46a502b8384a7b823341faad0f26a7,

title = "Building an Association Rules Framework for Target Marketing",

author = "Nicolas March and Thomas Reutterer",

year = "2008",

language = "English",

pages = "439 -- 446",

editor = "{Preisach, C., H. Burkhardt, L. Schmidt-Thieme and R. Decker}",

booktitle = "Studies in Classification, Data Analysis, and Knowledge Organization. Data Analysis, Machine Learning, and Applications",

publisher = "Springer",

address = "Germany",

}

Building an Association Rules Framework for Target Marketing. / March, Nicolas; Reutterer, Thomas.
Studies in Classification, Data Analysis, and Knowledge Organization. Data Analysis, Machine Learning, and Applications. Hrsg. / Preisach, C., H. Burkhardt, L. Schmidt-Thieme and R. Decker. Berlin: Springer, 2008. S. 439 - 446.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - Building an Association Rules Framework for Target Marketing

AU - March, Nicolas

AU - Reutterer, Thomas

PY - 2008

Y1 - 2008

M3 - Contribution to conference proceedings

SP - 439

EP - 446

BT - Studies in Classification, Data Analysis, and Knowledge Organization. Data Analysis, Machine Learning, and Applications

A2 - Preisach, C., H. Burkhardt, L. Schmidt-Thieme and R. Decker, null

PB - Springer

CY - Berlin

ER -