Can a professional questionnaire layout make up for a boring topic? The moderating role of topic interest in the relationship between questionnaire layout, response rate, and data quality in online access panels

Florian Keusch; Wolfgang Mayerhofer; Silke Jungreithmaier; Nicole Weilbuchner; Roland Führer; Herbert Kling

Can a professional questionnaire layout make up for a boring topic? The moderating role of topic interest in the relationship between questionnaire layout, response rate, and data quality in online access panels

Florian Keusch
, Wolfgang Mayerhofer
, Silke Jungreithmaier
, Nicole Weilbuchner
, Roland Führer
, Herbert Kling

Marketing und KonsumentInnenforschung

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	GOR 10. Proceedings 12th General Online Research Conference
Herausgeber*innen	Welker, M., Geißler, H., Kaczmirek, L., Wenzel, O.
Erscheinungsort	Pforzheim
Verlag	DGOF
Seiten	52
Publikationsstatus	Veröffentlicht - 1 Feb. 2010

Zitat

Keusch, F., Mayerhofer, W., Jungreithmaier, S., Weilbuchner, N., Führer, R., & Kling, H. (2010). Can a professional questionnaire layout make up for a boring topic? The moderating role of topic interest in the relationship between questionnaire layout, response rate, and data quality in online access panels. in Welker, M., Geißler, H., Kaczmirek, L., Wenzel, O. (Hrsg.), GOR 10. Proceedings 12th General Online Research Conference (S. 52). DGOF.

Keusch, Florian ; Mayerhofer, Wolfgang ; Jungreithmaier, Silke et al. / Can a professional questionnaire layout make up for a boring topic? The moderating role of topic interest in the relationship between questionnaire layout, response rate, and data quality in online access panels. GOR 10. Proceedings 12th General Online Research Conference. Hrsg. / Welker, M., Geißler, H., Kaczmirek, L., Wenzel, O. Pforzheim : DGOF, 2010. S. 52

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title = "Can a professional questionnaire layout make up for a boring topic? The moderating role of topic interest in the relationship between questionnaire layout, response rate, and data quality in online access panels",

author = "Florian Keusch and Wolfgang Mayerhofer and Silke Jungreithmaier and Nicole Weilbuchner and Roland F{\"u}hrer and Herbert Kling",

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Keusch, F, Mayerhofer, W, Jungreithmaier, S, Weilbuchner, N, Führer, R & Kling, H 2010, Can a professional questionnaire layout make up for a boring topic? The moderating role of topic interest in the relationship between questionnaire layout, response rate, and data quality in online access panels. in Welker, M., Geißler, H., Kaczmirek, L., Wenzel, O. (Hrsg.), GOR 10. Proceedings 12th General Online Research Conference. DGOF, Pforzheim, S. 52.

Can a professional questionnaire layout make up for a boring topic? The moderating role of topic interest in the relationship between questionnaire layout, response rate, and data quality in online access panels. / Keusch, Florian; Mayerhofer, Wolfgang; Jungreithmaier, Silke et al.
GOR 10. Proceedings 12th General Online Research Conference. Hrsg. / Welker, M., Geißler, H., Kaczmirek, L., Wenzel, O. Pforzheim: DGOF, 2010. S. 52.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - Can a professional questionnaire layout make up for a boring topic? The moderating role of topic interest in the relationship between questionnaire layout, response rate, and data quality in online access panels

AU - Keusch, Florian

AU - Mayerhofer, Wolfgang

AU - Jungreithmaier, Silke

AU - Weilbuchner, Nicole

AU - Führer, Roland

AU - Kling, Herbert

PY - 2010/2/1

Y1 - 2010/2/1

M3 - Contribution to conference proceedings

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BT - GOR 10. Proceedings 12th General Online Research Conference

A2 - Welker, M., Geißler, H., Kaczmirek, L., Wenzel, O., null

PB - DGOF

CY - Pforzheim

ER -

Keusch F, Mayerhofer W, Jungreithmaier S, Weilbuchner N, Führer R, Kling H. Can a professional questionnaire layout make up for a boring topic? The moderating role of topic interest in the relationship between questionnaire layout, response rate, and data quality in online access panels. in Welker, M., Geißler, H., Kaczmirek, L., Wenzel, O., Hrsg., GOR 10. Proceedings 12th General Online Research Conference. Pforzheim: DGOF. 2010. S. 52