Can Privacy Protection be Profitable?

Gilian Ponte, Tom Boot, Thomas Reutterer, Jaap Wieringa

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 51st EMAC Annual Conference, Budapest, May 24-27, 2022
Untertitel des Sammelwerks	Special Session on Online Consumer Privacy
Verlag	EMAC
Publikationsstatus	Veröffentlicht - 2022

Reihe	Proceedings of the European Marketing Academy Conference (EMAC)
ISSN	2709-1589

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@inproceedings{d0799eb2e88f4637a1d9971c9563b58a,

title = "Can Privacy Protection be Profitable?",

author = "Gilian Ponte and Tom Boot and Thomas Reutterer and Jaap Wieringa",

year = "2022",

language = "English",

series = "Proceedings of the European Marketing Academy Conference (EMAC)",

publisher = "EMAC",

booktitle = "Proceedings of the 51st EMAC Annual Conference, Budapest, May 24-27, 2022",

}