Capturing International Consumer Perceptions of Brand Activism: Moving Towards Scale Development

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the American Marketing Association (AMA) Global Marketing SIG Conference
Untertitel des Sammelwerks	May 31 – June 2, 2022, Crete, Greece
Verlag	American Marketing Association
Publikationsstatus	Veröffentlicht - 2 Juni 2022

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@inproceedings{9959c4b73637468fb158a7e49977e457,

title = "Capturing International Consumer Perceptions of Brand Activism: Moving Towards Scale Development",

author = "Selma Saracevic and Schlegelmilch, {Bodo B.}",

year = "2022",

month = jun,

day = "2",

language = "English",

booktitle = "Proceedings of the American Marketing Association (AMA) Global Marketing SIG Conference",

publisher = "American Marketing Association",

address = "United States",

}

Capturing International Consumer Perceptions of Brand Activism: Moving Towards Scale Development. / Saracevic, Selma; Schlegelmilch, Bodo B.
Proceedings of the American Marketing Association (AMA) Global Marketing SIG Conference: May 31 – June 2, 2022, Crete, Greece. American Marketing Association, 2022.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband