Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps

Thomas Reutterer

Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps

Marketing und Customer Analytics

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 1998 AMA Marketing Exchange Colloquium, Hilton Hotel, Vienna, 402-417 1998
Publikationsstatus	Veröffentlicht - 1998

Verfügbarkeit prüfen

Katalog der Universitätsbibliothek

Selbstlernende Modelle in den Sozial- und Wirtschaftswissenschaften - Initiative 3: Market segmentation and product positioning
Mazanec, J. (Projektleitung), Buchta, C. (Forscher*in), Dolnicar, S. (Forscher*in) & Reutterer, T. (Forscher*in)
1/01/97 → 31/03/03
Projekt: Anderes
Strukturierung und Segmentierung von Märkten: Simultane Modellspezifikationen im Leistungsvergleich
Reutterer, T. (Projektleitung) & Natter, M. (Forscher*in)
1/01/97 → 30/11/98
Projekt: Forschungsförderung

Zitat

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title = "Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps",

author = "Thomas Reutterer",

year = "1998",

language = "English",

booktitle = "Proceedings of the 1998 AMA Marketing Exchange Colloquium, Hilton Hotel, Vienna, 402-417 1998",

}

TY - GEN

T1 - Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps

AU - Reutterer, Thomas

PY - 1998

Y1 - 1998

M3 - Contribution to conference proceedings

BT - Proceedings of the 1998 AMA Marketing Exchange Colloquium, Hilton Hotel, Vienna, 402-417 1998

ER -

Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps

Verfügbarkeit prüfen

Projekte

Selbstlernende Modelle in den Sozial- und Wirtschaftswissenschaften - Initiative 3: Market segmentation and product positioning

Strukturierung und Segmentierung von Märkten: Simultane Modellspezifikationen im Leistungsvergleich

Zitat