Combining Data Sources and Capitalizing on Collaborations with Industry Partners to Investigate the Appropriateness of “Pay What You Want” for Heterogeneous Customer Groups

Margit Kastner; Brigitte Stangl; Gabriel Schmidinger

Combining Data Sources and Capitalizing on Collaborations with Industry Partners to Investigate the Appropriateness of “Pay What You Want” for Heterogeneous Customer Groups

Margit Kastner, Brigitte Stangl, Gabriel Schmidinger

Marketing

Publikation: Andere Publikationen › Fallstudie (Business case)

Originalsprache	Englisch
Publikationsstatus	Veröffentlicht - 2019

Publikationsreihe

Reihe	SAGE Business Cases

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

502052 Betriebswirtschaftslehre
502019 Marketing
502020 Marktforschung

Verfügbarkeit prüfen

Katalog der Universitätsbibliothek

Zitat

@misc{64f182194eb14bbbb87037ea295a0d85,

title = "Combining Data Sources and Capitalizing on Collaborations with Industry Partners to Investigate the Appropriateness of “Pay What You Want” for Heterogeneous Customer Groups",

author = "Margit Kastner and Brigitte Stangl and Gabriel Schmidinger",

year = "2019",

language = "English",

series = "SAGE Business Cases",

type = "Other",

}