Combining Data Sources and Capitalizing on Collaborations with Industry Partners to Investigate the Appropriateness of “Pay What You Want” for Heterogeneous Customer Groups

Margit Kastner; Brigitte Stangl; Gabriel Schmidinger

Combining Data Sources and Capitalizing on Collaborations with Industry Partners to Investigate the Appropriateness of “Pay What You Want” for Heterogeneous Customer Groups

Margit Kastner
, Brigitte Stangl
, Gabriel Schmidinger

Marketing

Publikation: Andere Publikationen › Fallstudie (Business case)

Originalsprache	Englisch
Publikationsstatus	Veröffentlicht - 2019

Publikationsreihe

Reihe	SAGE Business Cases

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

502052 Betriebswirtschaftslehre
502019 Marketing
502020 Marktforschung

Zitat

@misc{64f182194eb14bbbb87037ea295a0d85,

title = "Combining Data Sources and Capitalizing on Collaborations with Industry Partners to Investigate the Appropriateness of “Pay What You Want” for Heterogeneous Customer Groups",

author = "Margit Kastner and Brigitte Stangl and Gabriel Schmidinger",

year = "2019",

language = "English",

series = "SAGE Business Cases",

type = "Other",

}