Commissioned versus In-House versus No Export Marketing Research: A Comparison Among British Exporters

Bodo B. Schlegelmilch

Commissioned versus In-House versus No Export Marketing Research: A Comparison Among British Exporters

Bodo B. Schlegelmilch

International Marketing Management

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Marketing Thought Around the World, Vol. 3, Proceedings of the 20th Annual Conference of the European Marketing Academy, Dublin, Ireland, May 21-23, 928-947 1991
Publikationsstatus	Veröffentlicht - 1991

Zitat

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title = "Commissioned versus In-House versus No Export Marketing Research: A Comparison Among British Exporters",

author = "Schlegelmilch, \{Bodo B.\}",

year = "1991",

language = "English",

booktitle = "Marketing Thought Around the World, Vol. 3, Proceedings of the 20th Annual Conference of the European Marketing Academy, Dublin, Ireland, May 21-23, 928-947 1991",

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AU - Schlegelmilch, Bodo B.

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M3 - Contribution to conference proceedings

BT - Marketing Thought Around the World, Vol. 3, Proceedings of the 20th Annual Conference of the European Marketing Academy, Dublin, Ireland, May 21-23, 928-947 1991

ER -