Communicating Responsibility: Responsible Communication

Franzisca Weder; Matthias Karmasin

doi:10.1007/978-3-319-44700-1_5

Communicating Responsibility: Responsible Communication

Franzisca Weder^*, Matthias Karmasin

^*Korrespondierende*r Autor*in für diese Arbeit

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Abstract

Taking the theoretical concept of CCR into consideration, the following chapter follows an integrated approach to CSR communication. Basically, responsible stakeholder relations are perceived as condition for and outcome of CSR activities; furthermore, CSR is described as both, strategy and framework of internal as well as external communication processes and structures. After providing a critical introduction to CSR, the Quadruple Bottom Line of Responsibility is introduced, where communicating CSR and communicating responsibly complement each other. Thus, the chapter presents and discusses a concept of integrated CSR communication as condition for the realization of CSR in an organization.

Originalsprache	Englisch
Titel des Sammelwerks	Handbook of Integrated CSR Communication
Herausgeber*innen	Sandra Diehl, Matthias Karmasin, Barbara Mueller, Ralf Terlutter, Franzisca Weber
Erscheinungsort	Cham
Verlag	Springer
Seiten	71-86
Seitenumfang	16
Auflage	1
ISBN (elektronisch)	978-3-319-44700-1
ISBN (Print)	978-3-319-44698-1, 978-3-319-83113-8
DOIs	https://doi.org/10.1007/978-3-319-44700-1_5
Publikationsstatus	Veröffentlicht - 2017
Extern publiziert	Ja

Publikationsreihe

Reihe	CSR, Sustainability, Ethics and Governance
ISSN	2196-7075

Bibliographische Notiz

Publisher Copyright:
© 2017, Springer International Publishing Switzerland.

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

508017 Organisationskommunikation

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10.1007/978-3-319-44700-1_5

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Zitat

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Communicating Responsibility: Responsible Communication. / Weder, Franzisca; Karmasin, Matthias.
Handbook of Integrated CSR Communication . Hrsg. / Sandra Diehl; Matthias Karmasin; Barbara Mueller; Ralf Terlutter; Franzisca Weber. 1. Aufl. Cham: Springer, 2017. S. 71-86 (CSR, Sustainability, Ethics and Governance).

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

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