Communicating the ‘family firm’ status: An identity approach on branding strategy decisions of German family firms.

Susanne Beck; Katharina Walter; Reinhard Prügl

Communicating the ‘family firm’ status: An identity approach on branding strategy decisions of German family firms.

Susanne Beck
, Katharina Walter
, Reinhard Prügl

Publikation: Konferenzbeitrag › Konferenzpapier

Originalsprache	Englisch
Publikationsstatus	Veröffentlicht - 2015
Extern publiziert	Ja
Veranstaltung	11th EIASM Workshop on Family Firm Management Research - Dauer: 1 Jan. 2015 → …

Keine Angaben

Keine Angaben	11th EIASM Workshop on Family Firm Management Research
Zeitraum	1/01/15 → …

Zitat

@conference{32e4b20f3b934ca68e0e0d7391078233,

title = "Communicating the {\textquoteleft}family firm{\textquoteright} status: An identity approach on branding strategy decisions of German family firms.",

author = "Susanne Beck and Katharina Walter and Reinhard Pr{\"u}gl",

year = "2015",

language = "English",

note = "11th EIASM Workshop on Family Firm Management Research ; Conference date: 01-01-2015",

}