Community marketing in social media - can marketers leverage Facebook groups of celebrities?

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	406 - 421
Fachzeitschrift	International Journal of Entrepreneurship and Small Business
Volume	16
Ausgabenummer	4
Publikationsstatus	Veröffentlicht - 1 Juni 2012

Zitat

@article{f197f4f200fc462b97db76a2f3759326,

title = "Community marketing in social media - can marketers leverage Facebook groups of celebrities?",

author = "Alexander Zauner and Matthias Fink and Daniela Maresch and Ewald Aschauer",

year = "2012",

month = jun,

day = "1",

language = "English",

volume = "16",

pages = "406 -- 421",

journal = "International Journal of Entrepreneurship and Small Business",

issn = "1476-1297",