Competitiveness and Marketing Strategies of Foreign Companies in Eastern Europe: Empirical Evidence from Finnish and Austrian Companies

Reiner Springer

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 8th Annual Conference on 'Marketing Strategies for Central and Eastern Europe', Vienna, December 2000
Publikationsstatus	Veröffentlicht - 2000

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@inproceedings{21a1ee6855a34374a009f6387bdf68c4,

title = "Competitiveness and Marketing Strategies of Foreign Companies in Eastern Europe: Empirical Evidence from Finnish and Austrian Companies",

author = "Reiner Springer",

year = "2000",

language = "English",

booktitle = "Proceedings of the 8th Annual Conference on 'Marketing Strategies for Central and Eastern Europe', Vienna, December 2000",

}