Consumer Attitude Toward Advertising Via Mobile Devices ¿ An Empirical Investigation Among Austrian Users

Parissa Haghirian, Maria Madlberger

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the European Conference on Information Systems, Regensburg, Germany, May 2005. 2005
Publikationsstatus	Veröffentlicht - 2005

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@inproceedings{6e57bb97c01f41a9b864cee9581ff9ac,

title = "Consumer Attitude Toward Advertising Via Mobile Devices ¿ An Empirical Investigation Among Austrian Users",

author = "Parissa Haghirian and Maria Madlberger",

year = "2005",

language = "English",

booktitle = "Proceedings of the European Conference on Information Systems, Regensburg, Germany, May 2005. 2005",

}