Consumer decision-making in online and
offline environments

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Originalsprache	Englisch
Titel des Sammelwerks	The Routledge Companian to Digital Consumption
Herausgeber*innen	Russell W. Belk and Rosa Llamas
Erscheinungsort	Abingdon
Verlag	Routledge
Seiten	235 - 248
Publikationsstatus	Veröffentlicht - 2013

Zitat

@inbook{c7299d5d279a41b1ae54aee7679e46f6,

title = "Consumer decision-making in online and offline environments",

author = "Elfriede Penz and Margaret Hogg",

year = "2013",

language = "English",

pages = "235 -- 248",

editor = "\{Russell W. Belk and Rosa Llamas\}",

booktitle = "The Routledge Companian to Digital Consumption",

publisher = "Routledge",

address = "United States",

}