Consumer Preferences as Barriers to Standardizing Marketing Programmes in the Single European Market: The Role of Country-of Origin an Ecological Product Attributes

Publikation: Beitrag in Buch/KonferenzbandBeitrag in Konferenzband

Titel des SammelwerksDevelopments in Marketing Science, Vol. XV, Proceedings of the Annual Conference of the Academy of Marketing Science, San Diego, California, April 22-25, 189-194 1992
PublikationsstatusVeröffentlicht - 1992