Conversion Backlash? Decision Support and Hasty Action in Consumer Product Search

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	European Marketing Academy 42nd Annual Conference
Herausgeber*innen	Forthcoming
Erscheinungsort	Valencia
Verlag	EMAC
Seiten	00
Publikationsstatus	Veröffentlicht - 1 Mai 2014

Zitat

@inproceedings{340e4a476d3c4de6a3b37892d98bda86,

title = "Conversion Backlash? Decision Support and Hasty Action in Consumer Product Search",

author = "Radoslaw Karpienko and Thomas Reutterer",

year = "2014",

month = may,

day = "1",

language = "English",

pages = "00",

editor = "Forthcoming",

booktitle = "European Marketing Academy 42nd Annual Conference",

publisher = "EMAC",

}