Coopetition in New Product Development Alliances: Advantages and Tensions for Incremental and Radical Innovation

Ricarda B. Bouncken, Viktor Fredrich, Paavo Ritala*, Sascha Kraus

*Korrespondierende*r Autor*in für diese Arbeit

Publikation: Wissenschaftliche FachzeitschriftOriginalbeitrag in FachzeitschriftBegutachtung

Abstract

Coopetition (collaboration between competitors) can facilitate product innovation, but there is still debate about how it is suited to radical or incremental innovation. This paper argues that the early and later phases of coopetitive new product development (NPD) pose different benefits and risks for the innovation types. Building on the tensions approach to value creation and appropriation, we develop a series of hypotheses on the role of coopetition in NPD alliances and focal firm's innovation output. The hypotheses are tested on a quantitative data set of 1049 NPD alliances in the German medical and machinery sectors. The results show that, while coopetition is advantageous for incremental innovation in both pre-launch and launch phases, radical innovation benefits from coopetition in the launch phase only.

OriginalspracheEnglisch
Seiten (von - bis)391-410
Seitenumfang20
FachzeitschriftBritish Journal of Management
Jahrgang29
Ausgabenummer3
DOIs
PublikationsstatusVeröffentlicht - Juli 2018
Extern publiziertJa

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© 2017 British Academy of Management

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