Corporate Communication at the Intersection of Economic and Political Discourse: The Role of the Nation in CSR Communication in the Ukrainian Energy Sector

Publikation: Beitrag in Buch/KonferenzbandBeitrag in Sammelwerk

Abstract

This paper traces the role of the nation in corporate social responsibility (CSR) communication by Ukrainian state-owned energy companies and reveals a form of political CSR. Political CSR, in this context, refers to corporate communication through which the companies act as political agents and advocate the economic and political orientation towards the European Union (EU). The discourse under analysis is located at the intersection of political and economic discourse and conceptualises Ukraine as a European country.
OriginalspracheEnglisch
Titel des SammelwerksKonzepte der NATION im europäischen Kontext im 21. Jahrhundert
Herausgeber*innenAleksandra Salamurović
ErscheinungsortBerlin, Heidelberg
VerlagMetzler
Seiten287-309
ISBN (elektronisch)978-3-662-66332-5
ISBN (Print)978-3-662-66331-8
DOIs
PublikationsstatusVeröffentlicht - 2023

Publikationsreihe

ReiheLinguistik in Empirie und Theorie/Empirical and Theoretical Linguistics
ISSN2662-5725

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

  • 508004 Interkulturelle Kommunikation

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