Corporate Social Responsibility for Valorization of Cultural Organizations

Azra Bayraktar

Corporate Social Responsibility for Valorization of Cultural Organizations

Azra Bayraktar

Marketing

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Abstract

This chapter examines the concept of institutional cultural responsibility and the effect of corporate cultural responsibility on financial performance and brand image within the framework of the corporate cultural responsibility project implemented by a Turkish petroleum company. This company has been working on several CSR projects for more than 20 years. With these projects, they won the Lovemark award from the Ipsos research company for the third time. The projects helped the company to increase its market share and its brand loyalty among customers. This research focuses on the CSR project in which the company rehabilitated the Gallipoli War areas from 1915.

Originalsprache	Englisch
Titel des Sammelwerks	Effects of Corporate Cultural Responsibility on a Company's Financial Performance and Brand Image and Brand Image: An Example of Turkish Oil Company Opet A.S.
Herausgeber*innen	Maria de Pilar Munoz Duenas, Lucia Aiello, Rosaria Cabrita, Mauro Gatti
Erscheinungsort	USA
Verlag	IGI Publishing
Publikationsstatus	Veröffentlicht - 2018

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Andere Dateien und Links

https://www.igi-global.com/chapter/effect-of-corporate-cultural-responsibility-on-a-companys-financial-performance-and-brand-image/197934

Zitat

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Corporate Social Responsibility for Valorization of Cultural Organizations. / Bayraktar, Azra.
Effects of Corporate Cultural Responsibility on a Company's Financial Performance and Brand Image and Brand Image: An Example of Turkish Oil Company Opet A.S.. Hrsg. / Maria de Pilar Munoz Duenas, Lucia Aiello, Rosaria Cabrita, Mauro Gatti. USA: IGI Publishing, 2018.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

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