Country-of-Origin Effect and Country Image: State-of-the-Art
and Research Needs for CEE Products and Countries

Katrin Kuzmany

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Business Strategies for Economies in Transition
Untertitel des Sammelwerks	Book of Readings on CEE Countries
Herausgeber*innen	Petr G. Chadraba, Reiner Springer
Erscheinungsort	Newcastle
Verlag	Cambridge Scholars Publishing
Seiten	253 - 282
Auflage	1. publ.
ISBN (Print)	144380049X
Publikationsstatus	Veröffentlicht - 1 Nov. 2008

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title = "Country-of-Origin Effect and Country Image: State-of-the-Art and Research Needs for CEE Products and Countries",

author = "Katrin Kuzmany",

year = "2008",

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day = "1",

language = "English",

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Country-of-Origin Effect and Country Image: State-of-the-Art and Research Needs for CEE Products and Countries. / Kuzmany, Katrin.
Business Strategies for Economies in Transition: Book of Readings on CEE Countries. Hrsg. / Petr G. Chadraba; Reiner Springer. 1. publ. Aufl. Newcastle: Cambridge Scholars Publishing, 2008. S. 253 - 282.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - Country-of-Origin Effect and Country Image: State-of-the-Art and Research Needs for CEE Products and Countries

AU - Kuzmany, Katrin

PY - 2008/11/1

Y1 - 2008/11/1

M3 - Contribution to conference proceedings

SN - 144380049X

SP - 253

EP - 282

BT - Business Strategies for Economies in Transition

A2 - Chadraba, Petr G.

A2 - Springer, Reiner

PB - Cambridge Scholars Publishing

CY - Newcastle

ER -